Integrity, collaboration and innovation essential for PR practitioners in a changing world
IN conjunction with World Public Relations Day, we reflect on Malaysia’s evolving PR industry, encompassing diverse consultancy agencies and in-house practitioners across the public and private sectors. Supported by Public Relations and Communication Association (PRCA) Malaysia, PRactitioners, and the Institute of Public Relations Malaysia (IPRM), our dynamic ecosystem faces significant challenges. Internally, practitioners struggle with…
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