Integrity, collaboration and innovation essential for PR practitioners in a changing world

UncategorizedLeave a comment

IN conjunction with World Public Relations Day, we reflect on Malaysia’s evolving PR industry, encompassing diverse consultancy agencies and in-house practitioners across the public and private sectors. Supported by Public Relations and Communication Association (PRCA) Malaysia, PRactitioners, and the Institute of Public Relations Malaysia (IPRM), our dynamic ecosystem faces significant challenges. Internally, practitioners struggle with…

Fahmi: Launch of PRactitioners marks a milestone in Malaysia’s development

UncategorizedLeave a comment

KUALA LUMPUR: The launch of the Public Relations Practitioners Society of Malaysia (PRactitioners) is timely amidst the country’s development, says Communications Minister Fahmi Fadzil. In his keynote address, he said that the role of public relations is vital as the country navigates the complexities of the digital era and faces unprecedented global challenges. “The launch…